RLAO TRADE SHOW SPONSORSHIPS
June 21-22, 2025 | OMNI Hotel & OKC Convention Center
The Second Annual RLAO Trade Show: Where Oklahoma’s Liquor Industry Connects, Collaborates, and Grows
Hosted by the Retail Liquor Association of Oklahoma (RLAO), the Second Annual RLAO Trade Show is the premier industry event bringing together licensed liquor store owners, suppliers, distributors, and key decision-makers from across the state. This two-day event is more than a trade show—it’s a celebration of our industry, a powerful networking opportunity, and a platform for building relationships that drive business forward.
Set in the heart of downtown Oklahoma City, the show features exhibits, tastings, educational opportunities, and unforgettable social events that create a dynamic environment for brand exposure and meaningful engagement.
TITLE SPONSOR | $25,000
Be the Name Behind the Biggest Industry Event of the Year
As the exclusive Title Sponsor of the RLAO Trade Show, your brand will receive maximum visibility and prestige.
This is more than a booth—this is your opportunity to be woven into the very identity of the event. With your name front and center in all communications and marketing, you’ll be the first brand attendees connect with before, during, and after the event.
Your Title Sponsorship Includes:
- Event Naming Rights
- Event officially titled “The Second Annual RLAO Trade Show presented by Your Company”
- Name included in all RLAO trade show communications to Oklahoma liquor store owners and licensees
- Prominent Brand Exposure
- Equal billing with RLAO on all event branding (print, digital, social media, and communications)
- Logo prominently featured on:
- All digital signage inside and outside of the trade show events (both days)
- Step-and-repeat backdrop at event entrances for photo ops
- All marketing materials and on-site branding
- Trade Show Presence
- One (1) premium 10×20 booth space
- Unlimited event credentials for your team
- Full access to all Trade Show events and networking opportunities
- Accommodations
- One (1) room provided at the adjacent Omni Hotel for the duration of the event
- Social Media & PR Exposure
- Regular featured mentions on RLAO and partner social media channels
- Special spotlight posts highlighting your company and your Oklahoma distributor
- Pre- and post-event promotional support across all platforms
GOLD SPONSOR | $10,000
Position your company at the forefront of Oklahoma’s premier liquor industry event.
As a Gold Sponsor, your brand receives prominent exposure across all platforms—print, digital, and in-person—offering you the reach and recognition to create real impact.
Your Gold Sponsorship Includes:
- Premium Brand Exposure
- Second-line logo placement below Title Sponsor on all print, digital, communication, and social media materials
- Logo featured on the “Step-and-Repeat” backdrop at event entrances for high-traffic photo ops
- Logo displayed in rotation on digital signage inside and outside all trade show events
- Trade Show Presence
- One (1) 10×10 booth at the trade show on Sunday
- Up to four (4) event credentials for your team
- Full access to all Trade Show events and networking opportunities
- Accommodations
- One (1) room provided at the adjacent Omni Hotel for the duration of the event
- Social Media & PR Exposure
- Brand mentions in RLAO social media posts and email communications sent to all Oklahoma liquor store owners and licensees
SILVER SPONSOR | $5,000
Position your brand as a recognized participant in Oklahoma’s growing liquor landscape.
The Silver Sponsorship provides high-visibility placements and an on-the-floor presence, helping your brand engage meaningfully with store owners, suppliers, and fellow stakeholders across the state.
Your Silver Sponsorship Includes:
- Brand Exposure
- Smaller logo than Gold or Title Sponsors on all print materials, in-event signage, and digital media
- Logo displayed in rotation on digital signage inside and outside all trade show events
- Branded social media mentions leading up to the event
- Trade Show Presence
- One (1) 10×10 booth at the trade show on Sunday
- Unlimited event credentials for your staff
- All-access to all Trade Show events and networking opportunities
- Swag Bag Inclusion
- Promotional materials provided by you inserted directly into swag bags distributed to all attendees
BRONZE SPONSOR | $2,500
Ideal for emerging or regional brands ready to connect face-to-face with key industry players.
The Bronze Sponsorship gives your team a seat at the table, visibility across key touchpoints, and the opportunity to begin building relationships that matter.
Your Bronze Sponsorship Includes:
- Brand Exposure
- Smaller logo than Silver, Gold, or Title Sponsors on all print materials and event signage
- Logo displayed in rotation on digital signage inside and outside all trade show events
- Branded social media content prior to the event
- Trade Show Presence
- One (1) 10×10 booth at the trade show on Sunday
- Unlimited event credentials for your staff
- All-access to all Trade Show events and networking opportunities
- Swag Bag Inclusion
- Promotional materials provided by you inserted into swag bags distributed to all attendees
- Additional Opportunities
- RLAO is open to other collaborative efforts under this sponsorship level at your direction
SWAG BAG INSERT SPONSOR | $100
The Swag Bag Insert Sponsorship is the perfect opportunity to get your name into every hand.
Every registered attendee receives a swag bag upon arrival—filled with goodies and materials from featured sponsors like you.
Your Sponsorship Includes:
- Guaranteed Brand Visibility
- Your promo items or literature included in every attendee swag bag
- A great way to showcase your brand even if you’re unable to attend in person
- Flexible Promo Options
- Examples of ideal inserts:
- Branded pens, koozies, bandanas, shot glasses, key chains, stickers
- 50ml bottles (licensed participants only)
- Postcards, coupons, product literature, or brochures
- Examples of ideal inserts:
- Extend Your Reach
- Attendees carry your brand with them throughout the event and beyond
- A lasting impression that goes home in every bag
Please keep items small and easy to carry—attendees will be filling their swag bags throughout the show.
WINE CORK PULL FOOD SPONSOR | $3,000
Elevate the Evening with Your Brand at Center Stage
The Wine Cork Pull is one of the most anticipated moments of the Trade Show weekend—a lively, engaging event that kicks off the tradeshow weekend with a perfect pairing of wine, live music, and great company. As the exclusive Food Sponsor, your brand will be front and center during this memorable evening, providing high-visibility exposure in a relaxed, social setting. Perfect for brands that want to be associated with hospitality, community, and a touch of fun.
Your Sponsorship Includes:
- Exclusive Event Sponsorship
- Recognition as the Food Sponsor for Saturday night’s Wine Cork Pull
- Signage: “Sponsored By Your Company” on all food tables during the event
- Brand Exposure
- 3rd-line billing on signage alongside RLAO and the Title Sponsor
- Logo in digital signage rotation throughout all Trade Show events
- Branded social media content spotlighting your company leading up to the event
- High-Traffic Placement
- Prominent placement during one of the weekend’s most social and interactive events
- Ideal opportunity to align your brand with a crowd-favorite experience
MIX & MINGLE WINE SPONSOR | $500
Put Your Brand into the Spotlight at the Social Event of the Weekend
Get your product directly into the hands of attendees during one of the most social and engaging parts of the Trade Show weekend. The Mix & Mingle Wine Sponsor opportunity lets you showcase your wine to a relaxed, receptive audience during the afterparty event at Social Capital. Whether you’re introducing a new label or reinforcing your presence in the Oklahoma market, this is a toast-worthy moment for your brand.
Your Sponsorship Includes:
- Product Showcase
- Up to four wines poured for all attendees during the Mix & Mingle event
- Choose to sponsor one wine or all four—first come, first served
- Flexible Sponsorship Options
- Contribute via cash sponsorship to purchase wine through your local distributor
- Or provide an in-kind product donation directly to the event
- Brand Visibility
- Your wine featured as a highlight of the evening’s social event
- Ideal for wineries, distributors, or retailers looking to build brand recognition with Oklahoma licensees
MIX & MINGLE SPIRIT SPONSOR | $500
Craft the Perfect Cocktail Experience
Want to get your spirit into the glasses—and conversations—of Oklahoma’s liquor industry leaders? Become a Mix & Mingle Spirit Sponsor and feature your product in a signature cocktail served by Social Capital’s bartenders. This is a flavorful way to build buzz and brand loyalty in a laid-back, high-traffic environment during the Trade Show weekend.
Your Sponsorship Includes:
- Signature Cocktail Feature
- Your spirit will be served in a simple, custom cocktail recipe of your choice
- Bartenders at Social Capital will prepare and pour the drink for all attendees
- One featured spirit per category:
- Vodka
- Gin
- Tequila
- Whiskey
- Sponsor one or claim all four for a full brand takeover
- Flexible Sponsorship Options
- Contribute via $500 cash to purchase your product through a local distributor
- Or provide an in-kind donation of your product
- Brand Integration
- Your cocktail name and branding featured at the Mix & Mingle bar
- Association with the Trade Show’s exclusive social event in Downtown OKC
